More Confusing Spanish Verb Pairs

More Confusing Spanish Verb Pairs Spanish students usually learn fairly early in their studies about how to distinguish between the two main verbs for to be, ser and estar, and the two main verbs for to know, saber and conocer. But because they arent used as often, it is easy to overlook some of the other confusing verb pairs. Among those pairs are those for the verbs to ask, to leave, to apply, to have, to play and to take. This list is by no means exhaustive, but if you can learn how to properly translate these verbs into Spanish you will be well on your way to avoiding some of the most common verb-choice mistakes made by non-native speakers. To Ask If youre making a request for a thing or some action, use pedir. But if youre asking for information about something, use preguntar. Remember that pedir can be translated as ask for or request, so you dont need to follow it with a preposition. Me pidià ³ tres dà ³lares, he asked me for $3. Me preguntà ³ por tres dà ³lares, he asked me about the $3 (as what happened to it). Me pidià ³ que cocinara la comida, she asked me to cook the meal. Preguntà ³ si habà ­a cocinado la comida, she asked me if I had cooked the meal. Note that pedir is irregular. To Leave If youre leaving in the sense of exiting or going away, use salir (you may remember that an exit in Spanish is una salida). But if youre leaving an object somewhere, use dejar. El tren sale a las ocho, the train leaves at 8. Dejà © mis libros en el tren, I left my books in the train. Dejar also can mean to leave in the less common sense of to allow.  ¡Dà ©jame salir! Leave me go! Note that salir is irregular. To Apply If youre applying in the sense of applying for a job, use solicitar. If youre applying something, use aplicar. Tres personas solicitan el puesto de redactor, three people are seeking the editors position. Tengo que aplicar el bronceador, I need to apply the suntan lotion. Note that aplicar is irregular. You also can use aplicarse for to apply oneself. Mi hijo se aplica mucho en sus tareas escolares, my son applies himself well to his homework. To Have To have in the sense of to possess is tener. Haber is usually used much as the English to have as an auxiliary verb with the past participle. Tengo tres libros, I have three books. He leà ­do tres libros, I have read three books. That difference is straightforward. But both verbs can also be used with que to indicate necessity. Tener que followed by an infinitive means to have to, while hay que (hay is a form of haber) also expresses necessity but doesnt specify who is performing the action. Tengo que leer tres libros, I have to read three books. Hay que leer tres libros, three books have to be read (or, it is necessary to read three books). Both tener and haber are irregular. To Play Use jugar when talking about playing a game, tocar when playing a musical instrument. Me gusta jugar al bà ©isbol, I like playing baseball. No me gusta tocar el piano, I dont like playing the piano. Both jugar and tocar are irregular. To Take Use llevar for to take in the sense of to carry or to transport. But use tomar for to take in the sense of to take for ones use. Use sacar for take out in the sense of remove. Me llevas al aeropuerto, youre taking me to the airport. Tomo el tren al aeropuerto, Im taking the train to the airport. Tengo que tomar la medicina, I have to take the medicine. El dentista sacà ³ las muelas, the dentist took out the teeth. Sacar is irregular.

French Expressions Using Chose

French Expressions Using Chose The French word une chose literally means thing and is also used in many idiomatic expressions. Learn how to say above all, at best, to take bad news well, and more with this list of expressions with chose. French Expressions with Chose la chose en questionthe matter at hand la chose imprimà ©eprinted word la chose jugà ©e (law)final decision, res judicata la chose publique (politics)nation, state avant toute choseabove all else peu de chosenot much, very little toutes choses à ©galesall things being equal, all things considered Cest bien peu de chose.Its nothing really. Cest une chose admise que...Its a known/accepted fact that... Cest la chose ne pas faire.Thats the one thing not to do. Cest chose faite.Its done. Ce nest pas chose aisà ©e de...Its not easy to... Ce nest pas chose facile de...Its not easy to... Chose curieuse, il...Curiously enough, he... La chose est dimportance.Its a matter of some importance. Chose à ©trange, il...Strangely, he... Chose promise, chose due. (proverb)Promises are made to be kept. De deux choses lune : soit ..., soit ....There are two possibilities: either ..., or .... (Infinitive) est une chose, (infinitive) en est une autre.(Doing something) is one thing, (doing something) is another. Il ny a pas une seule chose vraie l-dedans.There isnt a single word of truth in it. Il va vous expliquer la chose.Hell tell you all about it, Hell explain it to you. Je viens de penser une chose.I just thought of something. Tu lui diras / Vous lui direz bien des choses de ma part.Give him my regards. Voil une bonne chose de faite.Thats one thing done / out of the way. à ªtre la chose de quelquunto be someones plaything à ªtre portà © sur la chose (informal)to have a one-track mind à ªtre tout choseto feel a little strange, out of sorts, under the weather prendre bien la choseto take it (e.g., bad news) well se sentir tout choseto feel a little strange, out of sorts, under the weather les chosesthings Au point oà ¹ en sont les chosesThe way things are at the moment. Ce sont des choses qui arrivent.Its just one of those things, These things happen. Cest dans lordre des choses.Its in the nature/order of things. Les choses se sont passà ©es ainsi.It happened like this. Les choses vont mal.Things are going badly. Dans là ©tat actuel des chosesAs matters/things stand right now En mettant les choses au mieux.At best. En mettant les choses au pire.At worst. Mettons les choses au point.Lets get things straight/clear. par la force des chosesby force of circumstance, inevitably avoir un tas de choses faireto have a ton/bunch of things to do faire bien les chosesto do things well/properly faire de grandes chosesto do great things ne pas faire les choses demi/moitià ©to do things well, (UK) to not do things by halves parler de choses et dautresto talk about this and that prendre les choses cÅ“urto take things to heart regarder les choses en faceto face up to things le chose (informal)thingie, contraption quelque chosesomething quelque chose de (bizarre, intà ©ressant...)something (strange, interesting...) Monsieur ChoseMr. Whats-his-name Eh! Chose!Hey, you! Pauvre chose!Poor thing! le petit choseyoung whats-his-name grand-choseThis indefinite pronoun is always used in the negative pas grand-chosenot much, nothing much sans changer grand-chosewithout changing much

Physical Education Essay Example | Topics and Well Written Essays - 500 words

Physical Education - Essay Example 3. Experts perceive that physical activities used as punishment and/or behavior management tools is a â€Å"quick fix† that actually might discourage the behavior it is intended to elicit. They have perceived that using negative consequences to change behavior suppresses the undesirable behavior only while the threat of punishment is present. It is not a long-term or permanent fix as it does not teach self-discipline or address the actual behavior problem of the students. Thus, student behavior patterns are not changed. 4. There are several strategies or techniques that could be used to address a behavior issue in a physical education class. Students may be included in establishing expectations and outcomes early in the year, and to review those expectations and outcomes frequently. They can also be included in meaningful discussions about goals and how to reach them. Another is to practice and reward compliance with rules and outcomes. There is also a need to be consistent wi th enforcing behavioral expectations within the learning environment. Also, offer positive feedback and catch students doing things right. It is important not to reinforce negative behavior by drawing attention to it. Students should also be held accountable for their misbehavior.

See Assesment Criteria Essay Example | Topics and Well Written Essays - 1500 words

See Assesment Criteria - Essay Example Life expectancy decreased substantially in this period, in some areas by much as 25 years. Some of the major diseases that changed population dynamics greatly were cholera, smallpox, tuberculosis amongst others. The government of Great Britain struggled to contain these diseases and it was only with better living conditions, increased sanitation, reduced virulence of the disease and vaccinations that finally reduced mortality rates. In modern day infectious diseases, many of the same concepts are applicable in their control and better understanding of these has led to a continuously increasing life expectancy since Victorian times. Cholera was one infectious disease that increased mortality greatly. Cholera epidemics affected Great Britain, primarily London, between 1831 and 1866 (Halliday, 2001). While it was not known at the time, cholera is a water-borne disease that is caused by drinking water contaminated with choleric excreta. The bacterium is temperature dependent and multiplies rapidly in high temperatures (Cholera in England, 1893). However, in the Victorian era, the `miasmatic` theory was formulated to explain incidence of cholera. This theory assumed it was air, not water, which acted as a vector of transmission (Halliday, 2001). This assumption was unsurprising given that air pollution was major problem in London at the time. In fact, during the summer of 1858, the river Thames, filled with sewage, was referred to â€Å"Great Stink†by the Times. It was an anaesthetist, John Snow, who offered up an alternate explanation to the miasmatic theory. Snow observed that there was a high mortality amongst the users of a contaminated water pump during the cholera epidemic and persuaded the parish to remove it. This reduced mortality rates in the area greatly (Halliday, 2001). Furthermore, he observed that people getting their drinking water from a part of the Thames that was not polluted, showed much lower mortality rates. Unfortunately Snow’s ideas

Violent Media Essay Example for Free

Violent Media Essay Violent media is inevitable in our daily lives. In recent years, the popular media seem to have become increasingly violent. Whenever you turn on the TV, read the newspaper or comic books and also when you play video games you can easily find that violence is one of the most popular forms of entertainment. Some people believe that violent media have positive effects on young people and children, however others think that violent stories are harmful to kids and we need to keep them away from them. I think that violent media can affect children in many bad ways. According to Gerard Jones, violent media has positive effects on kids because through this stories, they can meet their emotional and development needs. Also they can help children and young people improve their self-knowledge and sense of potency though heroic, combative storytelling. Jones also believes that violent media is a positive influence on children because some cartoons, bloody videogames, toy guns and other â€Å"creative violence† gives children a tool to master their rage and also says that children need violent entertainment in order to explore the inescapable feelings that they had been taught to deny. Jones makes some good points. He says that violent media makes children more confident and with the idea of superheroes and it makes them feel powerful, when in reality they feel powerless since that comes with being â€Å"young and small. † He used the example of his son. He said that his son was afraid of climbing trees and the writer read him an old Tarzan Comic book and that made him a more confident kid. After that his child climbed the tree. Kids always try to imitate what they see. However others think the opposite, that violent stories are harmful to kids and we need to keep them away from these stories. Cartoon violence makes children more aggressive â€Å"High levels of violence in cartoons such as Scooby-Doo can make children more aggressive, researchers claimed. They found that animated shows aimed at youngsters often have more brutality than programmers broadcast for general audiences. And they said children copied and identified with fantasy characters just as much as they would with screen actors. The study also found that youngsters tended to mimic the negative behavior they saw on TV such as rumor-spreading, gossiping and eye-rolling. The U. S. psychologists quizzed 95 girls aged ten and 11 about their favorite TV shows, rating them for violent content and verbal and indirect aggression. The shows included Lost, Buffy the Vampire Slayer, American Idol, Scooby-Doo and Pokemon. The researchers found that output aimed at children as young as seven, which included a number of cartoons, had the highest levels of violence†. In my opinion violent media can affect children in many bad ways. It might make them feel addicted of wanting to see more media images or video games of violence just because they find it cool and also because their friends also like it. Moreover violent media might cause aggressive behavioral problems, they can become less aware to hurt and sorrows of other people and they would be more afraid of their environment, and finally they would be more aggressive and bellicose. Everything that children see or hear in the media early on their lives affect them in some ways. Unfortunately, violence is one of the most popular forms of entertainment.

Roses Journey Upon the Ship of Dreams :: Creative Writing Titanic History Essays

Rose’s Journey Upon the Ship of Dreams My journey started when I saw a report on the television. The report was about a picture which the ocean archaeologist’s found. The picture was of me, not now a course but when I was a young teenager. Titanic researchers with the ocean archaeologists were looking for a ruby which was worn by someone on the titanic, they’d been looking for 20 years but now they’d come across a picture of a lady wearing it around her neck. They had found the picture miles under the ocean, they were showing there founding’s on TV. I just caught a little glimpse of the image on TV. I was ecstatic; I was so excited I thought I had lost that picture for ever but I was wrong. It was remarkable that the picture had been under water for nearly 100 years and it was still in good condition. I had to see it, for real. I phoned the helpline; a young man answered the phone there was lots of racket in the background but could here this young man speaking on top of it all, â€Å"hello how we can help you?† He asked. I replied by saying â€Å"I wanted to know if you have found the heart of the ocean yet?† He sounded quite surprised. â€Å"What’s your name?† he asked. â€Å"Rose Dawson† I responded. â€Å"Now, Rose Dawson you have me attention,† he uttered. â€Å"Now tell me who that lady in the picture is Rose?† he continue to questioned. â€Å"The lady in that picture is me!† I said. â€Å"That can’t be true, if it was, u must be over 100 years old† he claimed â€Å"Actually I’m 101 next month† I countered I was invited to the ship, not the titanic, but to the research ship. I stepped out of the helicopter. There were so many machines and so much noise and racket. There were people running about, It reminded me of that night when the ship hit the ice berg. I felt so vulnerable. I was also quite anxious to believe that I was here 100 years ago, when the titanic foundered. I could see the sights I saw that day, crossing my mind back and forth. It was like a time bomb had exploded in my head and I was remembering everything. The young man presented my room. It was so basic two beds and a window and a TV. I was sharing my room with my granddaughter who I didn’t think knew what was going on, she look confused. â€Å"Would like anything else Mrs. Dawson† the young man asked.

Of Mice and Men Character Analysis: Loneliness Essay

In Of Mice and Men many characters are lonely or at least act that way. The characters I think are lonely are Lennie, George, Candy, Crooks, and Curley’s Wife. The loneliness in the story is what causes most of the conflict in the story. Everyone in this story is lonely or must have been lonely. I think loneliness is one of the most important parts of this story. Lennie is one of the loneliest characters in the book. He makes friends with animals, he likes to pet them and talk to them even if they are dead. Him being lonely even caused him to get trouble in weed. As a bright side to it, as result he meets his best friend, George, who helps him through the rest of the story. It is truly the best relationship throughout the whole book. Lennie however is still lonely with George. When they get to their new job he gets into even more trouble due to his loneliness; first killing his pup followed by doing the same to Curley’s Wife. Crooks is lonely, however I think he probably most times is just overlooked. No one wants to be with him because of his race. This does take place when there was still segregation. Even his room is set aside from the rest. While everyone sleeps in the bunk house he sleeps out in the stable with the horses. Then one of the only times they spend time with Crooks, in my opinion, was not a pleasurable experience for him. Candy had his dog. Which he must have really liked and he must have had it for a long time because when everyone else was sick of the dog he still kept him around. This is why I think Candy was sad during the duration of the story or before. Eventually he does let go of the dog but he can’t even kill it. Curley’s wife always acts like she is lonely. I say she is most likely acting because there is a possibility that she is the kind of narcissistic person who always needs more and more attention. She is always â€Å"looking for Curley† and she ends up mainly just taking to whoever she finds. She even goes as far as to offer Lennie to feel her hair. At one point at her life she even had the chance to become an actress where she would have been able to reach the maximum level for attention. She had this once in a life time opportunity stripped from her by her mother. That’s why I believe she feels she needs all the attention she actively seeks out. George in the story has only one true friend, Lennie. This friendship is only out of pity, but I don’t think George would purposefully abandon Lennie. George keeps Lennie in good standing with other people and tries to keep him out of trouble. George does get along with the other characters but I don’t think any of them really are a true friendship like what he has with Lennie. The loneliness progress the story like so. Lennnie’s solitude and love to feel soft things causes the accident in Weed with the girl’s dress. George’s seclusion, supervision, and companionship with Lennie grounds George to be entangled with him. Lennie again being desolate makes him ask George for one of Slim’s pups. He kills this pup on accident after it bites him. He is sitting in the barn thinking about what he had done and even talks to the deceased puppy. Curley’s wife finds him in the barn and in a way tries to comfort him. Lennie being the rough person he unfortunately is kills her on accident. All of these events were product of someone feeling alone. As this paper has thoroughly shown most of the characters in Of Mice and Men where lonely and were at one point in their life. All of the conflict originates in someone’s search for attention, love, or friendship. That the main component at the core of the story is loneliness.

Dairy Milk Chocolate

delightful combination of milk chocolate and white chocolate. Giving consumers anexciting reason to keep coming back into the fun filled world of Cadbury. Our Journey: Cadbury Dairy Milk has been the market leader in the chocolate category for years. Andhas participated and been a part of every Indian's moments of happiness, joy andcelebration. Today, Cadbury Dairy Milk alone holds 30% value share of the Indianchocolate market. In the early 90's, chocolates were seen as ‘meant for kids', usually a reward or a bribe for  children.In the Mid 90's the category was re-defined by the very popular `Real Taste of  Life' campaign, shifting the focus from `just for kids' to the `kid in all of us'. It appealedto the child in every adult. And Cadbury Dairy Milk became the perfect expression of  Ã¢â‚¬Ëœspontaneity' and ‘shared good feelings'. The ‘Real Taste of Life' campaign had many memorable executions, which people stillfondly remember. However, the one with the †Å"girl dancing on the cricket field† hasremained etched in everyone's memory, as the most spontaneous ; un-inhibitedexpression of happiness.This campaign went on to be awarded ‘The Campaign of the Century', in India at theAbby (Ad Club, Mumbai) awards. In the late 90's, to further expand the category, the focus shifted towards wideningchocolate consumption amongst the masses, through the ‘Khanewalon Ko Khane Ka37 Bahana Chahiye' campaign. This campaign built social acceptance for chocolateconsumption amongst adults, by showcasing collective and shared moments. More recently, the ‘Kuch Meetha Ho Jaaye' campaign associated Cadbury Dairy Milk  with celebratory occasions and the phrase â€Å"Pappu Pass Ho Gaya† became part of streetlanguage.It has been adopted by consumers and today is used extensively to express joyin a moment of achievement / success. The interactive campaign for â€Å"Pappu Pass Ho Gaya† bagged a Bronze Lion at the  prestigio us Cannes Advertising Festival 2006 for ‘Best use of internet and new media'. The idea involved a tie-up with Reliance India Mobile service and allowed students tocheck their exam results using their mobile service and encouraged those who passedtheir examinations to celebrate with Cadbury Dairy Milk.The ‘Pappu Pass Ho Gaya' campaign also went on to win Silver for The Best IntegratedMarketing Campaign and Gold in the Consumer Products category at the EFFIES 2006(global benchmark for effective advertising campaigns) awards. During the 1st World War, Cadbury Dairy Milk supported the war effort. Over 2,000male employees joined the armed forces and Cadbury sent books, warm clothes andchocolates to the front. 38 Cadbury's big Bytes Kuch meetha ho jaye uggests Cadbury India, its brand ambassador Amitabh Bachchansmiling down the hoardings lined along Mumbai's Marine Drive right down to thecompany's corporate head office at Mahalakshmi. While the chocolate major is waitingfor Di wali to see a turnaround in its business after the worm’s controversy, at the momentit's all about driving growth for the category, which has seen a decline since the firstquarter of this year. Being the market leader in chocolates with a 70 per cent share, the company hasattempted to stretch the boundaries within chocolate confectionery.It has also beenadventurous in unleashing a brand new category within chocolate early this year. Introducing the concept of sweet snacking, it launched Cadbury Bytes in the south withthe positioning `Snacking ka meetha funda. ‘ The product is a crunchy wafer pillow with achoco-cream centre and is being rolled out nationally. 39 Explaining the need to introduce this new category, Bharat Puri, Managing Director,Cadbury India, says, â€Å"While we were sure of our core competencies, there was need for  innovation to deliver double-digit growth.What we found was that we were under-represented in the area of snacking on the go and that th ere was a need for a light crunchysnack. † While entry into salted snacks was ruled out, sweet snacks were the obviouschoice, and Bytes is unique to the chocolate major's Indian portfolio. Getting the right product and packaging was a challenge for the company. It has sub-contracted the product to get the volumes and is poised for a national launch.Adds Puri,†After all this was the first category anywhere in the world that Cadbury was entering andwe did not have the expertise. So the best way was to test-market the product and todaywe find that it has already bagged five per cent of the chocolate market. â€Å"The company has no apprehensions of cannibalization of its chocolate brands. It believesthat while its chocolates are more of indulgence products, Bytes is about snacking whenone is hungry and can be treated as a snack in between meals.The aim of this project is to evaluate the marketing strategy of Cadbury's Dairy Milk. To do this, I will need to gather informati on about the product; I will ask a questionnaire which is a primary research method. Then I will also gain some secondary research, this will be achieved by searching the internet for information and from a product information letter from Cadbury. I will investigate all aspects of Dairy milk's marketing mix, these include: product, price, promotion and place.After I have investigated these aspects I will analyse and evaluate my results from the Primary research. History of Dairy Milk and Cadbury Cadbury's started as a one-man business, opened in 1824 by a Quaker, John Cadbury, in Bull Street Birmingham, was to be the foundation of Cadbury Limited, now one of the world's largest chocolate producers. By 1831 the business had changed from a grocery shop and John Cadbury had become a manufacturer of drinking chocolate and cocoa, the start of the Cadbury manufacturing business as it is known today.Dairy Milk is a brand of chocolate bar made by Cadbury's popular in the United Kingdom and around the world. It was introduced in 1905. There are a number of varieties including Fruit ; Nut and Whole Nut. And ‘Fruit' variety was available for a short time but was discontinued. In 2003 Cadbury's made Dairy Milk into superbrand, bringing a number of different products under the Dairy Milk branding. For example Wispa bars were phased out and replaced by â€Å"Dairy Milk with bubbles†. As of 2004, there are ten varieties of Dairy Milk produced in the UK

buy custom Brookshire Brothers Innovative Concept essay

buy custom Brookshire Brothers Innovative Concept essay Happy customers stay to be yours and not someone elses. Many business gurus and heads of customer care departments of successful companies concur that the most fundamental aspect of a company does not only lie in having a good product, but also the ability to provide clients with a desirable level of service (Garry, 2011). The reason for running a business after all is to make profits and it therefore it makes sense to take care of the customer. Good customer care service is an innovative concept because it is one of the most neglected areas of management. Innovation concept A company has to provide excellent customer care so that it can distinguish itself from the products and services that its competitors provide. The customers should believe and see that the customer service they are being offered gives them the overt benefit. The Brookshire Brothers can for example say that the instant oatmeal that they sell has cancer- fighting properties as observed in three out four people who took the particular oatmeal that they sell, constantly. Another innovation concept requirement is that the concept should be feasible and hard to reproduce. The power engine of any business is customer care and this is what makes it a priority. All companies have a customer care service but Brookshire Brothers can make their customer service hard to copy by going an extra mile and giving them comfort that cannot be imitated by others. Companies need a regular flow of income to keep them in business and for this reason it is feasible idea and easy to implement. Once the customers are satisfied with the services that they are being given, then the entire organization will have an excellent customer care system. The returns of good customer care exceed its costs because a company that delights in giving good service to its customers retains 6he old customers and attract new ones. This will in turn create a good image of them in blogs, in the media and in forums, subsequently leading to higher profits. The cost of attracting new customers is much higher than the cost of retaining existing customers. One of the main pointers of a strong value proposition is that it gives itself to being spoken in simple and clear terms, and very briefly. It is important that a business has a unique value proposition, lest they get lost in a sea of other companies with similar value propositions. Customer service is a great way of achieving a value proposition, but it should be stated in a way that it will for example take complete ownership of the problems of their customers and solve them, so that they do not have to worry.an example of a value proposition is we take complete ownership. Customer service has the ability to offer a complete value proposition because it touches on all aspects of the business. The customer care service also handles and organizes the many elements that make up an effective customer care structure. They deal with pricing strategies, the human aspect of customers, policies, systems and technology. They especially play a fundamental role in improving the policies and systems to desirable levels of the customers. This is what makes customer care have a complete value proposition (Amato-McCoy, 1999). No customer is interested in customer service system that has no intrinsic worth, regardless of whether it is the best. A company that goes that extra mile to please and give good service to meet the needs of its customers is hard to imitate because what is seen on the outside is the excellent customer service, but the rigorous procedures that they have used to get there remains unknown. A good example of how good customer care service sells unique is how it solves its problems, frustrations and challenges. The exceptional selling proposition that they give that guarantees to take care of their needs such as pick up their customers therefore saving them trouble of having to hire cabs i s unique and hard for other companies to imitate, because if they want to, they will have to go through rigorous processes starting from the administration downwards, for such a proposition to be approved, implemented and be a success. Company, products and markets Brookshire brothers , is a company that was established in 1921, but later on split into chains of stores that now deal with a variety of products, which include; food , groceries and tobacco products and the distribution of gas. The Brookshire Brothers Company in Dallas, Texas is widely known for the excellentand friendly services that they offer, clean stores and technological innovation. The companys mission is to build an all-inclusive equity in the company by making its employees loyal, and these employees will in turn give good service to their customers, thereby improving their public image (Pederson, 2009). Their objective strategy is to provide their customers with a level of service that cannot be found anywhere else in their locales. This Brookshire Brothers Company deals with groceries and therefore runs several grocery stores. The product line of their chain stores includes food and food complimentary items, fresh produce, dairy items. They also handle sea food, bakery g oods, frozen foods, canned foods and fresh farm produce. Some of the labels of the food products that they sell are Hy Top and Better Valu. Company Fit Their customer care concept of prioritizing the needs of their customers augurs well with the companys mission and strategic objectives of friendly services, clean stores and at the prime of technological innovations. All these efforts are geared towards ensuring that the customers get the best of the services they can offer because the core of their business is to take care of their customers. They therefore rely on their human capital to fulfill their vision, mission and strategic objectives. These people are trained on strong customer orientation and quality products and services.in doing this, they have successfully guarded against lack of service and courtesy to customers. They value their customers as they know that the value of bringing in new customers is almost five times higher than the value of keeping old ones. So instead of going to look for new customers, they give the best of their services to the older ones and these ones will go and paint a good image of the company and in this way they attract new customers. In the end their mission and vision statements of great customer service makes their sales soar, brings more people, gives them the chance to repeat business with their regular clients, and get value from them. Intended Target Market and Competition The company has a number of small and large markets like the population around Dallas. They also have formal markets for example the large supermarkets in Dallas which provide a reliable market for their products (Chain Store Age Executive, 1991). Moreover, they sell their merchandise to individuals through their retail and supermarket stores in Arkansas, Texas, and Louisiana. They also do it through e-commerce websites. The company offers excellent customer service and their products are suited to the needs of their customers. They have banked on this because other companies do not give such quality service and a wider range of products to their customers; neither do they give priority to the desires of their clients. Product, Service and Process Some of their unique products are French, Indian and Mediterranean delicacies, products that other groceries do not stock or hardly ever have. They for example stock Hispanic delicacies and have even published these foods in magazines, to cater for the growing Hispanic population in Texas. They also beat the price listings of their competitors, giving customers value for their money. One such service is that they have incorporated into their customer care service the concept of self-service, such that instead of having the customers place their orders to the clerks to fill them, they can walk in and chose what they need. This encourages their customers to have a look at all that they have, then made informed choices. This has helped them cut on expenses and has helped build a stronger customer base. They also have belts that transport the goods bought, so that the customers find them packed .very efficient indeed. Such a concept has yet to be adopted by similar stores and this is their selling point. They also deal with a wider variety of groceries, larger volumes and at lower prices. They ensure that their customer care representatives give friendly greetings to all their customers when they check in to the store and heartfelt greetings from the employees they encounter as they shop, from the stockers to those at the counter. The company does not only benefit, but the customers do as well. By offering a wider range of groceries, the customers are now able to comfortably choose what goes well with them. Furthermore, their customers also save some money as the prices on goods are cut. The good customer care gives them a big llead against their competitors (Lehbar, 1963). Competitive Differentiation The customer care service that Brookshire Brothers Company offers is different from the competitive offerings of other companies because these companies do not give the attention to the quality of services they give. Many managers and executives always pin down customer services to a particular standard that cannot be easily changed. However, such services should be made variable because good customer care is a relationship building tool. This is what the Brookshire Brothers Company realized and has used it to their advantage. They have been able to connect emotionally with their customers and this is what has given them edge over their competitors. They have used the concept of under- promising and over- delivering. Their customers have therefore realized that the level of service that they are being given is higher than what they expected. Their friendly customer service has earned them sustainable competitive advantage and subsequently, their performance has improved. They have also cut on their costs and the speed at which they offer their services is effective. Their customers are satisfied by the way they are handled they rarely take their businesses elsewhere (Doherty, 2003). This has earned them a growing number of customers because they have made customer satisfaction a major factor in the decisions that they make concerning their products. Critical Risks and Limitations Despite all the benefits that the Brookshire Brothers Company has earned, they should not overlook it as it has risks as well. Todays environment has its challenges. Customer care service must cater for the needs of all its customers, from the casual observer to its senior most clients. This poses a challenge because the customers are so many and they all want their needs to be well catered for and the company may not be able to keep such a relationship consistent at all times. One disgruntled customer may ruin their image and this will cost them business. The aspect of customer service also covers a very wide range of activities. It involves listening to the needs of clients carefully, giving them feedback as soon as possible, give priority to their views, look into their complaints, have interpersonal relationships with them and ensure a happy existence at all times. This is very demanding and the company might end up eating into their profits to satisfy their customers, yet the business does not return the money spent. It also requires human resource which is quite a task to find especially representatives who can deliver. The other challenge is delivering customer value. Some customers give very unique and specific desires that sometimes overwhelm the service providers as they have to make big sacrifices. Brookshire brothers also find it quite a challenge to giving possession utility. Moreover, the concept of the marketing versus the selling concept is a challenge for them because they have products that are not selling and so they have to adopt measures that will make the product sell. Such measures include cutting the prices or more advertising. They therefore should balance between the efforts that they make to give them an appeal to their customers taking care not to concentrate much on one aspect like customer care. They should for example have consistent branding and product quality (Garry, 2011). Conclusion Brookshire Brothers Company has experienced such a steady growth since it was started. This is because it sought to beat its competitors by having strong base and friendly customer care service. Their aggressive hospitality has put them at the top of their league and in return they have realized great profits. It has however taken them more than friendly customer care service to get where they are today, because they had to diversify their operations to counter the emerging competition. They have given priority to innovations especially regarding customer care which was very important if they had to increase its image especially because they are facing a greater number of competitors. Their business has not been without challenges though; they have run into losses trying to satisfy the specific needs of their clients. Because they deal with perishables, their products have gone bad leading to losses. Their prices of their dairy products sometimes hit rock bottom yet they have to be deft enough to explore other opportunities. Despite all this, they have managed to remain at the top. Buy custom Brookshire Brothers Innovative Concept essay

Take the Stress Out of Author Marketing

Take the Stress Out of Author Marketing Weve all heard it: You need to spend time building and interacting with your audience. You need a website and a blog. And dont forget about book signings. Facebook, Twitter, Google+ and LinkedIn social interaction should all be regular parts of your weekly marketing habits. They dont happen Im a writer, not a marketer, we complain. Some have hired a publicist to handle all these marketing details, but that can become expensive. There is another option that many writers are now utilizing. Its the growing league of Virtual Assistants (or VAs}. As the title implies, a VA operates virtually, via online and telephone interaction with their clients. Each VA has a unique skillset which she employs, but most are very Internet savvy. The primary function of a VA is to take on tasks delegated to them from their client, so their client can spend their time on their primary focus, in the writer’s case, writing. Taking on social media posting and interaction is a common task delegated to a VA. They can create your author Facebook page, Twitter account and LinkedIn profiles. Once these are setup, they can create appropriate posts to each of these accounts on a frequency schedule that fits your preference and your budget. Need to create a webpage to announce your next book? Can’t keep up with your blog postings? Your VA can take care of that for you, too. VA skills are not limited to these types of online marketing tasks. A VA could also arrange for book signings or speaking engagements. They could design postcards or posters to promote a book signing or book release. They could track the status of your submissions to agents and publishers. They could even be your research assistant, collecting data for your historical novel or hunting down sources for a magazine article. Now that I’ve gotten you all excited about the possibilities of unloading some of those time consuming tasks off your to-do list, the next question you’ll have is – â€Å"How do I find a VA?† There are lots of ways to do that. There are companies online that specialize in providing VA services. HireYourVirtualAssistant.com is one, ContemporaryVA.com is another. If you’d prefer to hire an individual directly, you could post an ad with WAHM.com, a job service newsletter that many VA’s subscribe too, or on one of the online bidding sites like elance or Guru. Simply inquiring among your network of writers may turn up names of VA’s that others have used and have been happy with. How much will a VA charge for their services? That can vary greatly. Many will charge Haven’t you always wanted your own personal assistant? Delegating some of your marketing tasks to a VA can unload a whole lot of stress and be profitable, as well. After all, marketing is all about increasing sales. Hiring a good VA can be one of the best investments you make in your career.

L2 Journal Article Critique Essay Example | Topics and Well Written Essays - 1000 words

L2 Journal Article Critique - Essay Example There are discussions of few theories in the Second Language Acquisition (SLA) such as Stephen Krashen’s theory though it had some drawbacks and failed to answer few questions. The 1990’s saw some good theories in relation to SLA such as Michael Long’s interaction hypothesis, Merrill Swain’s output hypothesis and Richard Schimdt’s noticing hypothesis. After this brief discussion, the author then goes on to highlight the differences between mother tongue and second language acquisition. He says that learning of a mother tongue is a natural process and the child has the interest of learning it right from the moment he or she is born. On the other hand, learning a foreign is an artificial process and the child has little motivation towards learning it. After this, comes the problem in learning the second language where factors like age, attitude, background/ atmosphere is taken into consideration. It also discusses the interferences from the mother lan guage such as sound, structure, word order and issues like vocabulary, capitalisation, apostrophes and pronunciation. The author then continues the article by discussing the benefits as to how a mother tongue helps during the learning of a second language. Finally the author concludes the article by saying that the first language or the mother tongues definitely causes interference in the learning of the second language. (Bialystok & Hakuta, 1994) The author has done a very good in depth review of the subject at hand. He has started with a brief discussion about first and second to make the readers understand what it actually means. Later on he also glanced into the history of the evolution of second language. In the later part the author has done a thorough discussion about the differences in the mother tongue and second language and how it can pose a problem in the learning. Since the topic of discussion is â€Å"Role of mother tongue in learning English as the second language†, this part is important

Social movement Essay Example | Topics and Well Written Essays - 750 words - 2

Social movement - Essay Example The homogeneity of the Abolitionist Movement was however soon to be fragmented with the increasing participation of African-Americans in this movement for their emancipation. The involvement of Blacks in the movement made it move beyond its erstwhile minimalist agenda of slave emancipation. The movement gradually began to press for political and social equality in all domains for Black Americans. This perhaps somewhat predictably caused a rift between the White abolitionists and their Black counterparts. The abolitionists adopted a number of measures to have their demands heard. They sent innumerable petitions to the American Congress, wrote pamphlets and treatises giving moral, religious and social arguments against slavery and held conferences and speeches to mobilize mass support for their cause. One of the very first White abolitionist was Benjamin Lay pointed to the moral and religious underpinnings of slavery and termed it a â€Å"notorious sin†. Anthony Benezet, yet another early abolitionist combined a didactic critique of slavery with its economic implications. He argued that if owners of slaves would stop their demand for slaves, the heinous practice of the Atlantic slave trade would inevitably come to an end (Abolition, Anti-Slavery Movements, and the Rise of the Sectional Controversy). Perhaps the first outspoken Black abolitionist figures were Frederick Douglass and Sojourner Truth. Truth spent a considerable part of her life as a slave before gaining independence through the New York Gradual Abolition Act of 1827. She advocated not merely race equality but was also extremely ahead of her times in advocating gender equality. Douglass on the other hand was an extremely impressive orator who worked in collaboration with leading abolitionist leader William Lloyd Garrison to speak widely and powerfully for the cause of slave emancipation. Douglass’ numerous writings and speeches went a long way in